FFUN Group: A Deep Dive into One of Canada’s Most Dynamic Automotive & Recreation Brands

1. About FFUN Group

The FFUN Group — short for Force From Up North — was founded in 2003 in Saskatoon, Saskatchewan. What started as a single dealership has grown into one of Canada’s most diverse and respected automotive groups. Their mission goes beyond selling vehicles; it’s about delivering excitement, trust, and community impact across every business they operate.

2. Automotive Dealerships

FFUN operates a wide range of new and used vehicle dealerships across Saskatchewan, Alberta, Manitoba, and Ontario. Brands under their umbrella include Hyundai, Kia, Ford, Volkswagen, Acura, Genesis, and more.

• They’re known for transparent “pre-haggled” pricing so customers know the value up front.
• Their used vehicle divisions offer warranties, vehicle history reports, and exchange policies, making car shopping simpler and safer.
• Many dealerships have modern, open-concept showrooms designed to enhance customer experience and comfort.

3. FFUN DriveNation (Used Vehicles)

DriveNation is FFUN’s dedicated used vehicle brand. It focuses on providing high-quality pre-owned vehicles with flexible in-house financing and warranty options.

• Offers vehicle history reports, inspections, and exchange guarantees for peace of mind.
• Focuses on accessibility — customers can buy online or in person.
• Their scale and financing partnerships allow them to serve a wide range of credit profiles.

4. FFUN Motorsports & Recreation

Beyond cars, FFUN is a major player in powersports, marine, and recreation. Their lineup includes Sea-Doo, Ski-Doo, Can-Am, BRP, and more.

• The Saskatoon Motorsports Superstore is one of Western Canada’s largest, offering ATVs, side-by-sides, motorcycles, and boats.
• They also carry gear, accessories, and parts — creating a one-stop destination for outdoor enthusiasts.
• The focus is on adventure, lifestyle, and community, aligning with their “Live FFUN” philosophy.

5. FFUN Financial & FFUN Capital

FFUN Financial (sometimes referred to as FFUN Capital) provides in-house financing, insurance, protection, and warranty products.

• Customers can apply online or in-store for fast approvals.
• They offer products like loan protection plans and vehicle protection packages (such as One Earth Protection).
• Their finance division makes it easy for customers to buy, trade in, or even refinance vehicles — a strong advantage for anyone looking to lower their rate or payment.

6. FFUN VIP (Fleet & Business Services)

FFUN VIP supports businesses, fleet operators, and corporate clients with multiple vehicles.

• Provides leasing, maintenance, repair, and fleet management solutions all under one umbrella.
• Tailored to reduce downtime and manage costs for commercial clients.
• Combines FFUN’s service infrastructure with personalized account management.

7. FFUN Developments (Real Estate & Facilities)

FFUN Developments designs and builds state-of-the-art showrooms, service centers, and storage facilities for FFUN brands.

• Ensures every customer interacts with clean, modern, and efficient spaces.
• Helps FFUN expand into new markets quickly while maintaining consistency.
• Demonstrates a long-term commitment to quality and reinvestment in local economies.

8. FFUN Spirit (Community & Culture)

FFUN’s community engagement program, FFUN Spirit, reflects their deep roots in giving back.

• They support local sports teams, youth programs, and charitable initiatives throughout Western Canada.
• Employee volunteerism and local involvement are encouraged at every level.
• Their community work reinforces FFUN’s belief that success is about more than profits — it’s about people.

9. Employee Culture & Reputation

FFUN is consistently rated highly by employees, with many praising its positive work culture, growth opportunities, and leadership.

• Glassdoor ratings hover around 4.6 out of 5, showing a strong internal culture.
• A motivated, satisfied team often translates into better customer service.
• Their “Live FFUN” mantra isn’t just marketing — it’s embedded in how they operate daily.

10. Growth Across Canada

Originally rooted in Saskatchewan, FFUN has steadily expanded across Western Canada and into Ontario.

• The group now manages around 30 rooftops across multiple provinces.
• This expansion means more Canadians can access FFUN’s dealerships, financing, and recreational brands.
• Their eastward growth shows financial strength and strategic vision.

11. Why FFUN Stands Out for Car Refinancing

For readers of CarRefinancing.ca, FFUN represents the type of dealership group that makes refinancing or trading in easy:

• Their integrated financing arm can help customers refinance or restructure their auto loans directly.
• Transparent pricing and trade-in programs simplify understanding a car’s value before refinancing.
• With service departments, warranty programs, and inspections, FFUN ensures vehicles retain strong resale and trade-in value — all crucial when refinancing.
• Their large footprint gives customers convenient options to refinance or trade locally.

12. The FFUN Philosophy

At the heart of everything FFUN does is its “Live FFUN” mindset — a belief that vehicle ownership should be exciting, empowering, and stress-free. Whether it’s buying a car, refinancing, or hitting the trails on a new side-by-side, the goal is always the same: make life more FFUN.